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management@callusmarketing.com
Built for high-volume insurance buyers

Qualified insurance calls. Delivered at scale.

Call Us Marketing helps agencies, FMOs, call centers and carriers acquire high-intent consumers through inbound calls from Meta ad campaigns, on pay-per-call and pay-per-close terms across Final Expense, Medicare, ACA and Auto.

Inbound onlyAll 50 statesBuyer-controlled routing

We don’t sell lists or recycled leads. We deliver real conversations with consumers who called in, qualified to your rules, routed to your floor, and accountable on every invoice.

The Call Us Marketing standard
50US states with state-level targeting per campaign
3Commercial models: inbound calls, pay per call, pay per close
4Core verticals, with more added only when quality holds
5Step, QA-monitored pipeline from ad response to your team
The pipeline

From ad response to your agent, in five controlled steps.

Every call moves through the same disciplined pipeline. Scroll to follow one.

STEP 01

Consumer intent

A consumer responds to a Meta ad campaign on Facebook or Instagram and calls in. Intent starts with them, not a cold list.

STEP 02

Qualification

Your buyer-specific criteria (state, vertical, age and coverage intent) are confirmed on the call.

STEP 03

QA check

Every call is monitored against the documented quality rules for your program.

STEP 04

State, cap & daypart filters

Routing applies your licensed states, operating hours and volume caps in real time.

STEP 05

Delivered to your team

The qualified caller reaches your endpoint while intent is live, and performance data flows back.

Routing logic is configured per buyer before launch. When your endpoint can’t take a call, delivery pauses or fails over, and you’re never billed outside agreed windows.
Real-time routingQA-monitoredOutcome feedback loop
Commercial models

Three ways to buy conversations.

Every program is inbound at its core: consumers respond to Meta ad campaigns and call in. The commercial structure around that call is flexible and agreed per buyer.

MODEL 01

Inbound Calls

Qualified consumers, connected in real time.

A consumer responds to a Meta ad campaign, calls in, is qualified against your criteria, and is connected to your licensed team while they’re still on the line. Your agents talk to high-intent callers instead of working cold lists.

Best for: Agencies, FMOs and call centers with licensed agents ready to take calls during agreed hours who want conversations, not data leads.
Explore Inbound Calls
MODEL 03

Pay Per Close

Economics aligned to closed outcomes.

Pay per close ties program economics to the outcomes that matter to your business. Structure, qualification and tracking are agreed individually, so both sides share the same definition of a closed result.

Best for: Established buyers with consistent close-rate tracking, disposition feedback loops and the operational discipline to share outcome data.
Explore Pay Per Close
Vertical coverage

Programs built per vertical, not per template.

Each vertical has its own consumer profile, qualification criteria, seasonality and compliance considerations.

Buyer controls

You set the rules of delivery.

Enterprise buyers don’t want a black box. Every program is configured around your states, hours, caps and qualification criteria, and stays adjustable as your operation changes.

State & ZIP filters

Target only the states and geographies you’re licensed and staffed for.

Dayparts & timezones

Delivery windows matched to your floor hours across US timezones.

Daily, hourly & campaign caps

Volume paced to your capacity: raised, lowered or paused on short notice.

Priority routing & failover

Real-time routing to your endpoint, with failover rules when you’re unavailable.

Program configuration · example
Licensed states 10 states active
TXFLGAOHNCAZTNPAMISCCANYILVAALMOINKYLANV
Delivery window 9a–7p ET
12a6a12p6p12a
Daily cap pacing 72% of daily cap
Routing
PrimaryYour sales floor
FailoverBackup endpoint

Illustrative example of the controls configured per buyer before launch.

Coverage

50 states. One intake.

We deliver inbound insurance conversations across all 50 US states, with state-level targeting controlled per campaign, so you only receive calls from the states you select.

Who we serve

Built for the whole buying committee.

Large accounts involve commercial, operations, compliance, finance and procurement stakeholders. Each of them gets a straight answer.

CEO · President · Principal · Head of Distribution

Reliable inbound volume that matches producer capacity.

  • Reliable volume that matches producer capacity
  • Program economics that protect margin
  • Speed to launch and one accountable contact
  • Partner quality and reputation
The fit: Established agencies with licensed producers ready to take qualified inbound calls during agreed hours.
Compliance & quality

Built for due diligence, not just first impressions.

Our processes are designed around applicable consent, Do Not Call, campaign, carrier and program requirements. We review buyer requirements before launch and publish only what we can verify.

Consumer sourcing & consent

Consumers initiate contact by responding to Meta ad campaigns and calling in. Sourcing and consent language is documented per campaign and reviewed before launch.

DNC & suppression

Documented Do Not Call and suppression processes. Because the model is inbound, exposure is structurally lower, and suppression requests are still processed and honored.

Quality assurance & call review

Delivery is QA-monitored against documented quality rules. Call recordings support review, coaching and dispute resolution per the program agreement.

Visit the trust center
Buyer FAQ

The questions due diligence actually asks.

Answered before the first call. Anything missing belongs in your volume request.

Where does consumer intent originate?

Consumers respond to Meta (Facebook and Instagram) ad campaigns and initiate an inbound call. Intent starts with the consumer reaching out, not with cold outreach from a list.

Are your calls inbound, outbound, warm or blended?

Our model is inbound: the consumer calls in response to a campaign and is qualified before being connected to your team, while they’re still on the line.

What makes a call billable?

A call becomes billable when it meets the qualification criteria and duration buffer defined with you before launch. The definition is documented per program, so invoicing never depends on interpretation.

Are calls exclusive, shared or resold?

Programs are structured around exclusive delivery to your endpoint unless we explicitly agree otherwise in writing. Source and exclusivity terms are part of the program agreement.

Which states can you support?

We deliver across all 50 US states. State-level targeting is controlled per campaign, so you receive calls only from the states you select.

Can volume be controlled by state, daypart and cap?

Yes. State and ZIP filters, daypart and timezone windows, and daily, hourly or campaign caps are configured before launch and can be adjusted as your capacity changes.

Request volume

Tell us what you can handle. We’ll map the program.

Share your verticals, states, operating hours, daily capacity and commercial model. Our business development team reviews fit and comes back with a straight answer on volume, pricing structure and launch timeline.